It is very important that you remain within Blizzards terms of service
If you use a name someone else goes by or that you saw used in some other game, then you may be inheriting their reputation, at least in part, and that is not always a good thing.
Second, your guild name must comply with the World of Warcraft terms of service. While you may not have realized it, you agreed to the ToS (Term of Service) the first time you loaded WoW and when you created your account for the game. That term of service contains, but is not limited to
tera gold, the following stipulations:
No racial slurs
No profanity
No use of copyrighted or trademarked material (unless you own the mark) So you can not name your guild The Lord of The Rings, for example much like you can not name your character Gandalf without having it renamed. Blizzard has and will continue to enforce copyrights and trademarks since it is the law.
No offensive statements
It is very important that you remain within Blizzards terms of service. If you violate it several penalties can apply including:
Renaming of the guild
Deletion of the guild
Banning of the guild-masters account
Banning of the accounts of all members
The final consideration is that the name you chose for a guild cannot be used by any other guild, on any server, within your realm.
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