Jagex also announced that 2012 was its most successful year ever with staff doubling, profits rising and the company ready to expand with more games and territories, including Brazil. The UK developer announced a partnership with Brazil's largest internet service provider, UOL.
To kick start promotion of RuneScape in Brazil, Jagex have signed an exclusive co-marketing deal with UOL, Brazil’s largest internet service provider. UOL, who have swiftly grown to become the leading ISP in Latin America, boast the largest audience in the Portuguese speaking world and will be publishing the game on Jagex’s behalf. Brazilian players will have the same experience as those in the rest of the world but will benefit from local language support and community management provided by the team at UOL.